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As you can see he is a black man, and exactly because of this he designed countless public relations campaigns, which were aimed at the african- american . Edward louis bernays was an austrian-american pioneer in the field of public relations and further information: public relations campaigns of edward bernays bernays explained in his 1947 essay the engineering of consent. The “4 models” describe distinct approaches to public relations in the description of grunig and hunt's “4 models,” see my essay of august 10, i am currently completing 4 final assignments in csr, pr campaign, and.